Get organized with the help of search trends

Has it even happened that you were looking over a few hundred keywords without knowing which ones really deserved being optimized on your site? This happens to us often. Faced with this problem, we have crafted an approach that finds the best possible keywords in an efficient way and use this information for optimization purposes. This approach, when adequately in place, radically increases your search engine traffic and decreases your PPC advertising costs. On top of this, it’s real simple! Long live search trends.

For those that do not know, search trends are not keywords; they are mostly search patterns that regroup many words together. As an example, for a company selling cell phones, certain potential keywords could be "telephone gps", "telephone mp3", "telephone 3g". The search trend associated to these words would then be "telephone ".

Search trends help service the website organizational structure

Discovering search trends helps create the optimal organizational structure for a website in accordance to the importance of the net surfer’s search. In essence, this approach ensures that each search trend has a dedicated page. This maximizes the keyword performance steaming from the long tail by ensuring the creation of targeted pages and having them adequately positioned. Many sites that obtain impressive search engines results have an arborescence directly linked to search trends within their industry.

Take as example a website from the automobile sector that wishes to optimize a section of their site on used cars. Previous to the search trend analysis, the site only had a single page grouping all the concessionaries together. By analyzing search trends, we notice that a considerable number of net surfers search concessionaries by using the city and province. Following the discovery of these 2 search trends, it’s possible to create new sections and pages that will ultimately result in numerous visits coming from search engines.

Search trends help service your PPC campaign

Just like the structure of your site, search trends help optimize the structure of your pay per click campaigns. So, your campaigns and ad groups should be directly linked to search trends. On top of simplifying the organization, this tactic generally results in a lower cost per click.

In essence, by ensuring the best keyword organization and by facilitating the usage of adapted landing pages, search trends are a weapon that has proven to optimize the pertinence of campaigns and consequently diminish the cost.

And that’s not all…

Finally, on top of being a solid ally for your search engine optimization efforts, search trends are a study the market that also helps influence the strategic plan of your website. With all these virtues, search trends should become part of your portfolio of tools for website optimization.