Case studies

Ford

Mandate

- To develop Ford Canada’s pay per click strategy and to evaluate the budgets to provide for an optimal ranking.

- To manage web media placing through pay per clickon search engines.

- To generate the largest number of qualified visits to the site while keeping within the allotted budget.

- To contribute to the growth of the brand on search engines.

Solution

- Pay per click campaigns on search and content networks of Google, MSN, Yahoo and Canoe Klix.

- Keywords selection and organization in sync with the consumer’s purchasing cyclein order to be present throughout his entire decision making process.

- Text ads continuously adapted to the client’s promotional campaigns in order to assure consistency between search marketing and the other advertising media.

- Daily optimization ofbids, ads and keywords to maximize visits and reduce the average cost per click.

- Weekly dashboards showing the key performance indicators and the optimization modification made. Detailed monthly and semi-annual reports showing the performance by campaign, by network and by product.

- Training on the tactics, strategies and success factors of the pay per clickcampaigns.

Results

During 2008, we generated:

- More than 300 000 000 impressions

- More than 900 000 clicks

- A 32% increse in clicks and a 32% decrease of the average cost per click

Testomonial

« Adviso is friendly-user, case-sensitive and cost-efficient. »