Ford
Highly increased search engine visibility and more than a million visits
To develop Ford Canada’s pay-per-click strategy and optimize its keyword purchases in order to increase the volume of qualified visits to the site while contributing to the brand’s growth and popularity on search engines.
Results :
Visit ford.caChallenges :
- Managing a high volume of keywords, ads and impressions
- Positioning the site on an extremely competitive market
- Optimizing the campaign according to the consumer’s buying cycle in order to display a presence throughout the entire decision-making process
- Adapting to the gradual evolution of the various pay-per-click practices
Solutions :
- Pay-per-click campaigns on search and content networks of Google, MSN, Yahoo and Canoe Klix.
- Textual ads continuously adapted to the client’s promotional campaigns in order to ensure consistency between search marketing and other advertising media
- Daily optimization of bids, ads and keywords to maximize visits and reduce the average cost per click.
- Weekly dashboards displaying key performance indicators and optimization changes made. Detailed monthly and quarterly reports displaying the performance by campaign, network and product.
- Training on the tactics, strategies and success factors of pay-per-click campaigns.
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