Cascades Tissue Group
Gaining thousands of brand ambassadors for Cascades, thanks to the Simplegreenaction.ca website
Develop the image of Cascades Enviro products online: raise awareness of the brand’s products as being eco-friendly and highlight the brand as being innovative.
Results :
Visit simplegreenaction.caChallenges :
- Tying the Marketing-Communication strategy for the Cascades brand to that of online media
- Developing content that encourages social media discussions and interactions around paper products (tissues, bathroom tissue, paper towel, etc.)
- Developing the brand’s reputation while focusing on quality content
Solution :
- Creation of the www.petitgestevert.ca and www.simplegreenaction.ca sites
- Creation of a blog, Facebook page and Twitter page to facilitate the sharing of information and discussions
- Development of specific content for each different persona (teacher, dark green user, light green user, etc.)
- Ongoing SEO in order to obtain targeted visits without the need to purchase media advertising
A few visuals :
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“When you jump into a universe as vast as the web you need a well-equipped vessel to direct your actions into the right spheres to avoid getting lost in cyberspace. Thanks to Adviso and its team, Cascades started its conquest off very well and is shining brightly on the web. Congratulations!”
- Danielle LamarreMarketing Director, National Brand and Communications, Consumer Products, Canada Cascades Tissue Group.
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