Cascades Boutique
An online store on two continents in record time
Plan, develop and market an on-line store for the sale of Cascades’ adorable, cardboard Christmas trees, within 2 months … in three languages and on two continents.
Results :
Visit boutique.cascade.comChallenges :
- Transforming a strictly B2B business by making them speak about an innovative new product directly with the consumers.
- Developing a site that is able to adapt to the different seasons and an increase in product sales
Solution :
- Comprehensive strategic planning and support throughout the various stages of the site’s development
- Marketing of the site in North America and Europe, namely via social media networks given the product’s innovative nature and appeal to several communities (ecologists, designers, etc.)
- Realization of A/B tests on the site in order improve the conversion rate
- Use of the Simple Green Action community to reach out to brand ambassadors
A few visuals :
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"Partners in our B2C revolution"
- Christian DubéVice-President, Business Development
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