Canadian Heritage
Improve the quality of sites financed by the Canadian Culture Online program
To evaluate the Internet marketing and SEO efforts of a sample of 25 companies funded by the Canadian Culture Online program in order to recommend new program acceptance criteria and tactics for performance analytics.
Results :
A universal method for measuring the success of projects funded by the Heritage Canada program and concrete tactics to improve global performance.
Challenges :
- Creating a search engine performance comparison grid of the evaluated sites
- Conducting a popularity analysis of the sites
- Conducting a technical analysis of the sites
- Developing a guide of best practices
- Developing a guide of best practices
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“They delivered a very high quality product within the established deadlines and budget. I want to emphasize the flexibility that Adviso’s team showed as well as the precision of the methodology that they established and implemented for this project. Furthermore, Adviso has proved their solid expertise in this domain. I wouldn’t hesitate to hire Adviso again and can assure you of our total satisfaction with the work they did for us.”
- Pierre DuludeSenior systems analyst, Canadian Culture online
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