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Adviso’s publications

Web Analytics

 

26 October 2010

Making the most of your data using APIs

Since we work with various applications on a daily basis, we often observe certain shortcomings and reflect upon ways in which they could be improved on. In some cases, the enhancements in question are so obvious we can’t help but wonder why they weren’t automatically included in the application’s design. More ->

24 September 2010

Web Analytics becomes increasingly strategic with Google Analytics taking center stage

I would like to talk about the large volume of transactions that have taken place in the Web analytics domain in recent years. Businesses that are strategically positioned in the digital sector all agree that it’s crucial to include an advanced Web analytics solution in their offer. Adobe, IBM, Google, Yahoo! and Microsoft are among the businesses that have bought into the sector, or are at least planning to do so. Below is a timeline of the main transactions that speaks for itself. More ->

25 February 2010

E-commerce: internal search engine trends

We often hear of the expression by Avinash Kaushik, “Google is the new home page,” which clearly goes to show that a great many Internet users almost always turn to Google to find a particular product. More ->

3 November 2009

Social media marketing: avoid leaving out key steps

Social media now holds a place of its own among website managers and individuals in charge of the marketing operations of a business or organization. More ->

1 October 2009

Les outils essentiels d’un stratège Web(french)

Conference given for Infopresse - Nouveaux outils Web. By Jean-Sébastien Chouinard et Marie-Élodie Molle. (french) More ->

18 August 2009

Twitter to reach ambassadors

This tool is obviously the talk of the town. For some it’s a real gem and for others, it remains a complete mystery. That’s why we’ve decided to launch a Twitter debate this month with a series of articles. More ->

18 August 2009

Twitter lots of noise for a few tweets

This tool is obviously the talk of the town. For some it’s a real gem and for others, it remains a complete mystery. That’s why we’ve decided to launch a Twitter debate this month with a series of articles. More ->

29 June 2009

10 things to do this summer ... while sipping a drink maybe?

So it’s officially summertime. It’s the time of year when business slows down as the sun beckons us to go play outdoors. More ->

21 May 2009

Invest less, convert more

Conference given for 2009 Webcom. By Simon Lamarche (french) More ->

8 May 2009

Web performance indicators for a television program website

Pour savoir si une émission de télévision est populaire, plusieurs diffuseurs ne se fient qu’à un seul chiffre, l’auditoire. C’est généralement le chiffre qui sera pris en considération pour décider si une émission sera reconduite ou non. More ->

8 May 2009

Stratégie de communication en Web analytique

En Web analytique et mesure de performance Web, tout le monde parle des outils. Ils sont sexy, pleins de fonctionnalités, complets, faciles à installer, etc. More ->

27 January 2009

Research marketing 1, yellow pages 0

Within the scope of Adviso’s SEO activities, I’ve often been in a position to measure the returns on investments in search marketing in general, either organic or paid. I have also seen just how expensive Yellow Pages advertising can be for customers even though it is very difficult to define the returns on this type of advertising investment. More ->

19 December 2008

Acquire some Google culture

How did a company with a history of barely 10 years manage to generate almost US$ 17 billion last year? More ->

17 November 2008

Measuring performance in the heart of your web strategy

Conference given for 2008 Infopresse’s 2008 websites day. By Jean-Sebastien Chouinard (french) More ->

30 October 2008

Internet: the lifeline of ads in this time of recession

There are moments where a company has no choice but to ration to maintain their boat afloat. In this end of year 2008, we are probably living through one. Our neighbors down south are entering a recession period and there is a strong chance the repercussions will hit head on in Canada. More ->

23 May 2008

Strategic Internet Planning: the base ingredients

Internet strategy is what brought Adviso into existence. From the very start, we were convinced that a web presence is not only a technological affaire, and that technology was not a means to an end but rather a medium, despite the excitement at that time (2001). More ->

16 April 2008

Web Analytics 2.0

For many, web analytics refers to « clicks » or « page views ». This data, although useful, is but a small part of information that a website can offer. To have a better idea on the website performance and to extract useful and tangible recommendations, you need to go deeper. This is web analytics 2.0! More ->

16 April 2008

Integrating a web analytics culture

Being skilled in web analytics and having just come back from the eMetric Marketing Optimization Summit in Toronto, we are in the position to give recommendations. When I speak of integrating web analytics into the company as per my title, I’m not referring to integrating it with software, but the contrary. More ->

12 July 2007

With Google Analytics, there are no more reasons not to measure!

Even though this free tool has been in existence for two years now, and a day doesn’t go by without an article discussing the importance of measuring on the web, many companies still don’t adequately measure their site’s results. More ->

8 May 2007

SEO and Web Analytics: it takes two!

Do you optimize your web site for search engines? If so, you probably notice that the competition in search engines is intensifying. It takes more and more energy to obtain the desired positioning on key terms. More ->

10 May 2006

Using search engines for your branding

Search engines are the source of numerous sales for many companies. Few are ignorant of the fact that they not only generate online and shop sales, but also positively influence a brand’s fame. More ->

7 December 2005

Segmentation is not an option in email marketing

At the end of the year 2005, e-mail is one of the marketing tools most used by marketing managers. It has also been named the best Internet tactic by AD:TECH 2004, exceeding the purchase of keywords and affiliation. More ->

5 October 2005

Buying instead of optimizing: the marketing executives’ choice

Search engine positioning is without doubt the most effective online advertising method. There are two very different ways to position oneself: buying keywords (Pay-per-click or PPC), and site optimization to appear among first results (organic). More ->

4 May 2005

Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces

With click through rates (CTR) on ad banners sliding and the furor over purchasing keywords pushing prices higher, it is becoming more pertinent than ever to evaluate which types of online advertising perform best. More ->

9 March 2005

Your Internet Statistics Can Lie

Performance metrics are of capital importance for all managers who wish to calculate the profitability of an e-business activity, marketing campaign, public relations operation or any other business investment. More ->

9 March 2005

The Web Through the Eyes of Your Clients (or Employees)

The Internet makes it possible to reach levels previously unattainable in terms of customer service, communications and customer self-service. More ->

9 February 2005

Understanding Web Performance Metrics

Countless articles and specialists assert that the primary strength of the Internet is its ability to obtain, in real time, a vast range of statistics about the behaviour of web site visitors. More ->

12 January 2005

Resolutions to keep in 2005 for prosperous e-business ventures in Canada: Businesses

Considering that online sales still account for less than 1% of total operating revenues among private businesses in Canada , what resolutions should each and every company take to boost their online sales figures? More ->

1 December 2004

CMS and Accessible Relationship Marketing

In previous articles, I discussed the irrefutable advantages of using a content management system (CMS). More ->

1 December 2004

Dismantling E-Business Myths (Part V)

Internet advertising is indisputably efficient. What’s more, the Internet offers significant performance metrics, unlike other media. More ->

6 October 2004

Take control of your web site

Managing and updating a web site are considerable challenges for any organization, both large and small. These activities necessitate a number of specific company skills and resources that are very diverse and difficult to integrate More ->

7 April 2004

Setting proper performance measures: a practice guaranteed to succeed!

As the Internet has matured, it has become possible to make better use of performance measurement tools to verify whether a site, functionality, campaign or any other online tool has met the business objectives that were established. More ->

 

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