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Adviso’s publications

Trends

 

28 April 2010

RDV Web: Strategy, Social, SEO, SEM, etc.

More than 700 people came together to talk about the future of the Internet on April 21 at the first annual RDV Web. Adviso was there with its kiosk, which was a source of new contacts and an opportunity to further discuss the topics presented during the conferences. More ->

26 September 2008

Internet marketing and strategy for financial products

Conference given for 2008 Infopresse’s marketing for financial products day. By Simon Lamarche (french) More ->

17 July 2008

Get organized with the help of search trends

Has it even happened that you were looking over a few hundred keywords without knowing which ones really deserved being optimized on your site? This happens to us often. Faced with this problem, we have crafted an approach that finds the best possible keywords in an efficient way and use this information for optimization purposes. More ->

20 March 2008

The Benchmark: a key step towards a winning strategic plan

For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to obtain the best possible results. During our postmortem meetings, we noticed that benchmarking was more than ever a key phase that demonstrated the added value of projects under review. More ->

21 December 2006

Trends in 2007: Content Generated by Users to the Benefit of Businesses

Internet users have been named Person of the Year 2006 by prestigious Time Magazine. They have indeed largely contributed to numerous Internet success stories such as MySpace, YouTube, Digg, etc. More ->

21 December 2006

Trends in 2007: Democratization of Personal Syndication

A little risky prediction: RSS feeds and the other popular syndication technologies have been in existence for a long time. 2007 will be the year where consumers adopt such technology and when the technology is no longer marginal. More ->

21 December 2006

Trends in 2007: a new generation of applications and personal syndication

An important trend in 2007: a new generation of Internet applications. The latest technologies have made possible many advances in sites and software available on the Internet. More ->

21 December 2006

Trends in 2007: Traditional Media Conquering Online Video

In 2006, many businesses observed YouTube and were impressed by its capacity to attract an increasing number of Internet users every day. A certain number of businesses spent the year trying to understand and develop models More ->

4 May 2005

The Time is Ripe for Electronic Commerce

The fact is well known and highly publicized: Canada is fertile ground for B2C e-commerce. More ->

6 April 2005

Is writing for the Web drive sales? (french)

Selon les théories d’écriture Web, le texte adapté au Web doit répondre aux questions de l’internaute et lui offrir un contenu balayable et facile à comprendre. More ->

6 April 2005

Blogs: Powerful Communication Tools

Blogs are multiplying at a phenomenal speed on the web. In fact, according to Technorati, the number of blogs is doubling every five months. Current counts estimate that there are eight million blogs online. More ->

9 March 2005

Acquire Online Customers Without Search Engines

Search engines are undoubtedly the preferred place for acquiring customers online. However, many other types of referrals are just as necessary for securing your place in consumers’ decision-making processes. More ->

9 March 2005

Your Internet Statistics Can Lie

Performance metrics are of capital importance for all managers who wish to calculate the profitability of an e-business activity, marketing campaign, public relations operation or any other business investment. More ->

9 February 2005

BitTorrent: Adversary or Opportunity ?

Ever since Shawn Fanning invented Napster and peer-to-peer file transfers, legions of technology initiatives and projects have attempted to facilitate direct transfers between Internet users. More ->

12 January 2005

Resolutions to keep in 2005 for prosperous e-business ventures in Canada: Government and Citizens

The government, in its relationship with its citizens, has the double mandate of being as efficient as possible in an environment where the resources are rare, while also offering services that are of better quality and constantly accessible. More ->

12 January 2005

Resolutions to keep in 2005 for prosperous e-business ventures in Canada: Businesses

Considering that online sales still account for less than 1% of total operating revenues among private businesses in Canada , what resolutions should each and every company take to boost their online sales figures? More ->

12 January 2005

Resolutions to keep in 2005 for prosperous e-business ventures in Canada: Consumers

Though companies, governments and institutions play an important role in improving the digital economy, consumers remain the key actors since the final decision ultimately lies in their hands. More ->

12 January 2005

Resolutions to keep in 2005 for prosperous e-business ventures in Canada: Governments

Here are a few resolutions, which, if adopted by governments, could drastically contribute to fostering the growth of e-commerce in Canada More ->

1 December 2004

The Web: Tool of Preference for Marketing Research

Online marketing research is currently booming. A recent study performed by Ciao AG revealed that 87% of marketing researchers who use the Internet for research purposes anticipate that they will use it even more often during the next six months. More ->

3 November 2004

Online research is replacing traditional yellow pages

The preferred method of small and medium-sized enterprises (SME) for reaching their clientele is Yellow Pages advertising. In the US, 46% of SME advertising investments are placed in the printed Yellow Pages Directory. More ->

3 November 2004

Losing Out to Better-Known Competitors? Optimise!

Let’s get straight to the point: notoriety, defined as the degree to which consumers recognize your trademark, offers a major online advantage when it is sufficiently strong. Why? More ->

1 September 2004

Advertisers: Beware of "Click Fraud"

Search engine advertising now counts for 2% of U.S. advertising investments, equivalent to all billboard and outdoor advertising in the United States.On the US$962 million in revenue earned by Google in 2003, roughly 95% was generated by a type of advertising known as PPC More ->

5 May 2004

Is online video advertising competing with TV?

An increasing number of companies understand the benefits of offering pertinent online information and services to their corporate and individual customers. Thanks to such online activities, businesses gain from lower operating costs and customers are more satisfied with the relationship they have with the company. More ->

7 April 2004

Developing customer loyalty with online services

Recently, numerous articles, studies and statistics have focused on the increasing revenues of online advertising. These publications have explored the advantages, methods, emerging technologies and the expenses related to online advertising. More ->

7 April 2004

Setting proper performance measures: a practice guaranteed to succeed!

As the Internet has matured, it has become possible to make better use of performance measurement tools to verify whether a site, functionality, campaign or any other online tool has met the business objectives that were established. More ->

3 March 2004

Online Content: Turning costs into revenue for your organization

Is your business throwing around the idea of adding online content or services in exchange for a fee or simply to facilitate your work? Whether it be written content, multimedia or value-added online services, the models for distributing and pricing online content are evolving quickly. More ->

 

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