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Adviso’s publications

Sony

 

10 May 2006

Using search engines for your branding

Search engines are the source of numerous sales for many companies. Few are ignorant of the fact that they not only generate online and shop sales, but also positively influence a brand’s fame. More ->

3 November 2004

Losing Out to Better-Known Competitors? Optimise!

Let’s get straight to the point: notoriety, defined as the degree to which consumers recognize your trademark, offers a major online advantage when it is sufficiently strong. Why? More ->

 

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