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17 July 2008

Is e-commerce in Quebec profitable or not?

Following the CEFRIO conference I attended and the many e-commerce strategic planning projects underway at Adviso, I felt the need to discuss this. Why do many Quebec companies not offer transactional websites? Is it not profitable? More ->

2 November 2005

Blogs and... sales?

Would it be possible for these famous blogs that increasingly attract internet user’s attention (28 and 45% of them regularly read blogs, figures relate to age group1) to act as sales tools? More ->

4 May 2005

The Time is Ripe for Electronic Commerce

The fact is well known and highly publicized: Canada is fertile ground for B2C e-commerce. More ->

6 April 2005

Is writing for the Web drive sales? (french)

Selon les théories d’écriture Web, le texte adapté au Web doit répondre aux questions de l’internaute et lui offrir un contenu balayable et facile à comprendre. More ->

7 April 2004

Developing customer loyalty with online services

Recently, numerous articles, studies and statistics have focused on the increasing revenues of online advertising. These publications have explored the advantages, methods, emerging technologies and the expenses related to online advertising. More ->

1 December 2002

Les bénéfices du B2C : étude du cas Via Rail Canada (french)

Les bénéfices: la diminution des coûts, l’amélioration du service et l’augmentation des revenus, seront traités en mettant de l’avant des stratégies concrètes mises en place sur le site www.viarail.ca More ->

 

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