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28 April 2010

RDV Web: Strategy, Social, SEO, SEM, etc.

More than 700 people came together to talk about the future of the Internet on April 21 at the first annual RDV Web. Adviso was there with its kiosk, which was a source of new contacts and an opportunity to further discuss the topics presented during the conferences. More ->

21 May 2009

Invest less, convert more

Conference given for 2009 Webcom. By Simon Lamarche (french) More ->

27 January 2009

Research marketing 1, yellow pages 0

Within the scope of Adviso’s SEO activities, I’ve often been in a position to measure the returns on investments in search marketing in general, either organic or paid. I have also seen just how expensive Yellow Pages advertising can be for customers even though it is very difficult to define the returns on this type of advertising investment. More ->

26 September 2008

Internet marketing and strategy for financial products

Conference given for 2008 Infopresse’s marketing for financial products day. By Simon Lamarche (french) More ->

17 July 2008

Get organized with the help of search trends

Has it even happened that you were looking over a few hundred keywords without knowing which ones really deserved being optimized on your site? This happens to us often. Faced with this problem, we have crafted an approach that finds the best possible keywords in an efficient way and use this information for optimization purposes. More ->

23 May 2008

Top 10 best practices to improve your conversions

Let’s admit it; we all would love getting better conversion rates on our website. However, many organizations do not make the effort with certain practices that can seem overly common. These are, nonetheless, proven to improve the conversion rate. More ->

8 February 2008

How to pick keywords that merit thier own landing page

Even in 2008, an impressive number of businesses have not decided to optimize their landing page. In fact, according to the latest Marketing Sherpa study on keyword buying, 68% of American companies use landing pages for their keyword campaigns. More ->

5 September 2007

10 ways to pay less for your Adwords

If you are investing in the keyword purchasing, this article may be a key factor in improving their profitability and performance. Our experience in managing Adwords campaigns has allowed us to determine several factors... More ->

8 May 2007

Optimize your "landing page" with Google

A lot of services are launched regularly on Internet. Some of those catch our attention while others are easily forgotten before having stood out. A free service is newly available by Google for any company with an Adwords account and it will revolutionize the way small and medium size companies optimize their web sites. More ->

9 November 2006

Give yourself a beautiful Christmas gift...good search engine positioning

Early November. It starts to get colder and Hallowe’en has been and gone. It’s the time of year that many people love, and some hate. As consumers start to think about Christmas presents, several marketing managers ask themselves if their campaigns are ready for the holiday season. More ->

4 October 2006

Have you already come across a splog ?

Although quite a few people don’t know what a splog is, everyone has probably seen one at least once while surfing on the Internet. In fact, according to a recent study, 56% of Anglophone blogs on the net are splogs. More ->

10 May 2006

Search Engine Marketing Strategical and Practical in 2006

Even if search engine optimization (SEO) is often a website’s first source of traffic and provides long-lasting visibility for a company and its service offering, it is still neglected by a lot of them. More ->

10 May 2006

Using search engines for your branding

Search engines are the source of numerous sales for many companies. Few are ignorant of the fact that they not only generate online and shop sales, but also positively influence a brand’s fame. More ->

12 April 2006

E-mail marketing in 2006

Canada will be a leader in the e-mail marketing industry1 in 2006 because delivery, opening and click rates are higher than in the United States2. What makes a good e-mail marketing campaign in 2006? More ->

1 April 2006

Search Engine Marketing Strategical and Practical Guide (french)

Le référencement reste une méthode sous-estimée et peu connue des administrateurs de sites Web. More ->

8 March 2006

Click fraud: are you a victim?

In 2004, we discussed click fraud in one of our articles and mentioned that 20% of clicks from Pay-Per-Click adverts were potentially fraudulent. Two years later you always hear this same figure, without knowing where it comes from. More ->

8 February 2006

The Most Profitable Online Content

Which content returns the most dollars on the web and represents an industry in itself? Online gaming. This field is by far the most profitable online. More ->

8 February 2006

Search Engines: More Words in 2006

Using search engines has become internet users’ favourite activity after e-mail. 63% of Americans use a search engine every day. More ->

11 January 2006

Google or making free... lucrative

It’s certainly not a secret to anyone that Google is probably the most interesting company of the new millennium. More ->

5 October 2005

Buying instead of optimizing: the marketing executives’ choice

Search engine positioning is without doubt the most effective online advertising method. There are two very different ways to position oneself: buying keywords (Pay-per-click or PPC), and site optimization to appear among first results (organic). More ->

8 September 2005

Maximise the conversion rate of your landing page

With the growing popularity of key word buying (Google’s shares were valued at $288 on the morning of the 6th September for those interested), increasing numbers of companies are deciding to invest there in order to see if it is worth it. More ->

9 February 2005

How to Avoid Falling Victim to Certain SEO Specialists

Referencing, also known as indexing or search engine optimization (SEO), is an essential service that ensures an efficient web presence and generates new clientele who use the Internet in their purchase processes. More ->

1 September 2004

Advertisers: Beware of "Click Fraud"

Search engine advertising now counts for 2% of U.S. advertising investments, equivalent to all billboard and outdoor advertising in the United States.On the US$962 million in revenue earned by Google in 2003, roughly 95% was generated by a type of advertising known as PPC More ->

 

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