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Adviso’s publications

Planning

 

17 September 2009

Media get together - The strategy behind Obama’s Web 2.0 campaign

This was definitely the most stimulating lecture of the day, as I’m sure many of you would expect. Everyone was all ears when it was time to hear about how Obama’s team won the elections and collected so much money by leveraging on communities and their influencers. More ->

29 June 2009

10 things to do this summer ... while sipping a drink maybe?

So it’s officially summertime. It’s the time of year when business slows down as the sun beckons us to go play outdoors. More ->

17 November 2008

Measuring performance in the heart of your web strategy

Conference given for 2008 Infopresse’s 2008 websites day. By Jean-Sebastien Chouinard (french) More ->

4 June 2008

Strategic Planning for e-commerce (french)

Conference given for 2008 Infopresse’s e-commerce Day. By Jean-François Renaud, Simon Éthier and Jean-Sébsatien Chouinard. (french) More ->

23 May 2008

Strategic Internet Planning: the base ingredients

Internet strategy is what brought Adviso into existence. From the very start, we were convinced that a web presence is not only a technological affaire, and that technology was not a means to an end but rather a medium, despite the excitement at that time (2001). More ->

20 March 2008

The Benchmark: a key step towards a winning strategic plan

For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to obtain the best possible results. During our postmortem meetings, we noticed that benchmarking was more than ever a key phase that demonstrated the added value of projects under review. More ->

8 February 2008

Integrate Social Media into the Web Strategy: an overview

This article is a summary of the presentation delivered at the February 6th 2008 Infopress conference before an audience of 300 people wanting to know how to monetize results with social networks. More ->

29 November 2007

An accessible website is more profitable than you think

Web accessibility is still an unknown concept. In fact, the majority of you reading this paper probably don’t know what this refers to. According to Tim Berners- Lee, the director of W3C and the World Wide Web creator, web accessibility is More ->

5 September 2007

The Art of Managing a Web Project

We are presently working on a big project in cooperation with several members of the internet industry in Quebec as a part of Alliance Internet, a division of Alliance Numériqc. The project consists of maximising the knowledge of customers for Internet solutions, projects, applications and services. More ->

5 May 2004

Optimizing interaction channels and drive-to-web incentives

An increasing number of companies understand the benefits of offering pertinent online information and services to their corporate and individual customers. More ->

 

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