Adviso’s publications
Internet Strategy
Social networks: increase user participation with games
L’engagement, la propagation, les pages vues, les conversions : toutes sont dépendantes du taux de participation atteint. Comment faire augmenter ce taux de participation si crucial ? Une façon simple, le jeu.
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Les outils essentiels d’un stratège Web(french)
Conference given for Infopresse - Nouveaux outils Web. By Jean-Sébastien Chouinard et Marie-Élodie Molle. (french)
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Media get together – A full agenda that included some heated debates
The first Infopresse Media day was held yesterday and brought together some 750 people from all types of Media (TV, radio, print, Internet) and businesses (broadcasters, agencies, advertisers, etc.).
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Media get together - The strategy behind Obama’s Web 2.0 campaign
This was definitely the most stimulating lecture of the day, as I’m sure many of you would expect. Everyone was all ears when it was time to hear about how Obama’s team won the elections and collected so much money by leveraging on communities and their influencers.
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Twitter to reach ambassadors
This tool is obviously the talk of the town. For some it’s a real gem and for others, it remains a complete mystery. That’s why we’ve decided to launch a Twitter debate this month with a series of articles.
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Twitter lots of noise for a few tweets
This tool is obviously the talk of the town. For some it’s a real gem and for others, it remains a complete mystery. That’s why we’ve decided to launch a Twitter debate this month with a series of articles.
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Nissan’s social media innovation
A major event took place last week; the award night for Nissan’s Hypercube context. This nationwide contest was quite unconventional and I just have to say a big bravo to Nissan and Capital C for the initiative.
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10 things to do this summer ... while sipping a drink maybe?
So it’s officially summertime. It’s the time of year when business slows down as the sun beckons us to go play outdoors.
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Behavioral targetting: not in your ads...on your site
A number of articles deal with the notion of behavioral targeting, especially in terms of advertising. I even wrote an article on this topic 4 years ago. A lot has transpired since then, including some important news from Google on the matter just a few weeks ago
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Surveillance and Internet strategic planning: a summary
On march 26th, i gave a conference on surveillance and strategic planning, here’s a summary.
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A well-designed landing page = huge savings on pay-per-click (PPC) advertising
Given the profitability of PPC advertising, many companies will be investing more money in this marketing approach in the coming years.
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The art of selecting an Internet technology provider
At Adviso, we are often asked to assist our clients in the delicate task of selecting a service provider.
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Economic Crisis : why not to cut your presence on search engines
For many businesses, Q4 2008 was not one of their best quarters. It is therefore highly likely that many marketing divisions have been told to trim down their advertising budgets.
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Research marketing 1, yellow pages 0
Within the scope of Adviso’s SEO activities, I’ve often been in a position to measure the returns on investments in search marketing in general, either organic or paid. I have also seen just how expensive Yellow Pages advertising can be for customers even though it is very difficult to define the returns on this type of advertising investment.
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Measuring performance in the heart of your web strategy
Conference given for 2008 Infopresse’s 2008 websites day. By Jean-Sebastien Chouinard
(french)
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What is the biggest social network?
Facebook? Myspace? Orkut? Linkedin? No, in my opinion, the biggest, the most important and influencer of all social networks is by far….the blogosphere.
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Internet marketing and strategy for financial products
Conference given for 2008 Infopresse’s marketing for financial products day. By Simon Lamarche (french)
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Is e-commerce in Quebec profitable or not?
Following the CEFRIO conference I attended and the many e-commerce strategic planning projects underway at Adviso, I felt the need to discuss this. Why do many Quebec companies not offer transactional websites? Is it not profitable?
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Strategic Planning for e-commerce (french)
Conference given for 2008 Infopresse’s e-commerce Day. By Jean-François Renaud, Simon Éthier and Jean-Sébsatien Chouinard. (french)
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Strategic Internet Planning: the base ingredients
Internet strategy is what brought Adviso into existence. From the very start, we were convinced that a web presence is not only a technological affaire, and that technology was not a means to an end but rather a medium, despite the excitement at that time (2001).
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Top 10 best practices to improve your conversions
Let’s admit it; we all would love getting better conversion rates on our website. However, many organizations do not make the effort with certain practices that can seem overly common. These are, nonetheless, proven to improve the conversion rate.
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The Benchmark: a key step towards a winning strategic plan
For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to obtain the best possible results. During our postmortem meetings, we noticed that benchmarking was more than ever a key phase that demonstrated the added value of projects under review.
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Integrate Social Media into the Web Strategy: an overview
This article is a summary of the presentation delivered at the February 6th 2008 Infopress conference before an audience of 300 people wanting to know how to monetize results with social networks.
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7 Good Reasons for Starting a Corporate Blog
To blog or not to blog? That is the question… that any company which is the slightest bit up to date on the latest trends is asking itself, and may have been asking for a long time now. Some have decided to take the plunge, others have pretended to do so and still others have decided not to test the waters.
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The Art of Managing a Web Project
We are presently working on a big project in cooperation with several members of the internet industry in Quebec as a part of Alliance Internet, a division of Alliance Numériqc. The project consists of maximising the knowledge of customers for Internet solutions, projects, applications and services.
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What can semantic web do for you?
There is a period of time where we would classify books in alphabetical order or even worst, where it was just a matter of size. And then Dewey, with his obsession for organization gave sense to numbers to organize a library. A similar problem arises today...
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The consumer is in the driver’s seat more than ever before
The consumer has revolutionized consumption more than once since the Internet started to have such an important place in our lives. But more than ever, we feel that the consumer decides, and the winning organizations are those who provide him with tools so he can take control.
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Trends in 2007: Content Generated by Users to the Benefit of Businesses
Internet users have been named Person of the Year 2006 by prestigious Time Magazine. They have indeed largely contributed to numerous Internet success stories such as MySpace, YouTube, Digg, etc.
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Trends in 2007: Democratization of Personal Syndication
A little risky prediction: RSS feeds and the other popular syndication technologies have been in existence for a long time. 2007 will be the year where consumers adopt such technology and when the technology is no longer marginal.
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Trends in 2007: a new generation of applications and personal syndication
An important trend in 2007: a new generation of Internet applications. The latest technologies have made possible many advances in sites and software available on the Internet.
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Trends in 2007: Traditional Media Conquering Online Video
In 2006, many businesses observed YouTube and were impressed by its capacity to attract an increasing number of Internet users every day. A certain number of businesses spent the year trying to understand and develop models
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The most effective and least expensive Internet content
If your company creates website content, you know how expensive this can become, not only in dollars but in the time taken for their creation. Writing, editing, translating, visual creatives and uploading are all necessary stages for quality content on a professional site.
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Have you already come across a splog ?
Although quite a few people don’t know what a splog is, everyone has probably seen one at least once while surfing on the Internet. In fact, according to a recent study, 56% of Anglophone blogs on the net are splogs.
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Boost your SEO by optimizing your web site (french)
Le référencement d’un site web n’est pas une science, mais bien un art!
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Persona…grata
In user-centered Web (or general interface) design, personas or profile-types represent people who are not only welcome, but whose requirements were in mind when the environment was created.
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Influence through the use of communities
MySpace is crowned amongst the top social networking sites with over 80 million members in June 2006. Several other sites have been launched in the last year, offering internet users the opportunity to exchange and communicate with one another.
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Myspace.com for business(french)
Myspace.com est très populaire auprès des jeunes. Plusieurs entreprises, comme Volkswagen et Wendy’s, s’y intéressent de plus en plus, puisqu’il s’agit d’un excellent moyen de rejoindre leur public.
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Using search engines for your branding
Search engines are the source of numerous sales for many companies. Few are ignorant of the fact that they not only generate online and shop sales, but also positively influence a brand’s fame.
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E-mail marketing in 2006
Canada will be a leader in the e-mail marketing industry1 in 2006 because delivery, opening and click rates are higher than in the United States2. What makes a good e-mail marketing campaign in 2006?
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Online music sales : conditions for success
Apple sell their billionth online song and Bell becomes the main shareholder in Puretracks, the company behind Bell Sympatico, Futureshop`s and Telus online music store.
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The Most Profitable Online Content
Which content returns the most dollars on the web and represents an industry in itself? Online gaming. This field is by far the most profitable online.
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The Internet in your living room
Search engines revolutionized the Internet by aggregating/collecting the contents if the largest information source ever available and making it easily and quickly accessible to everyone.
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Y generation Web
Marketing must get into ‘listening’ mode to identify, target and touch all these micro-niches. Look at the reality of the next big generation of consumer-communicators.
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Segmentation is not an option in email marketing
At the end of the year 2005, e-mail is one of the marketing tools most used by marketing managers. It has also been named the best Internet tactic by AD:TECH 2004, exceeding the purchase of keywords and affiliation.
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How to benefit from the loss of control the Internet presents
‘Viral’, ‘social’ and ‘buzz’ are all terms that appear more and more often in the marketing world. All these new concepts are summarized, in fact, by ‘word of mouth’.
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Blogs and... sales?
Would it be possible for these famous blogs that increasingly attract internet user’s attention (28 and 45% of them regularly read blogs, figures relate to age group1) to act as sales tools?
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Viral marketing and the Internet
Viral marketing is composed of several types of marketing initiative - a mixture of anti-marketing, public relations, e-mail marketing and pyramid marketing.
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Maximise the conversion rate of your landing page
With the growing popularity of key word buying (Google’s shares were valued at $288 on the morning of the 6th September for those interested), increasing numbers of companies are deciding to invest there in order to see if it is worth it.
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Online travel: the consumer’s perspective (3 of 3)
Now that you are making the effort to promote your travel site and convert visitors into customers, you need to understand what goes through their minds and thus insert yourself into their purchasing process.
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The Time is Ripe for Electronic Commerce
The fact is well known and highly publicized: Canada is fertile ground for B2C e-commerce.
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L’industrie du commerce de détail à l’heure d’Internet (french)
Présentation au regroupement des centres-villes et des artères commerciales
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Is writing for the Web drive sales? (french)
Selon les théories d’écriture Web, le texte adapté au Web doit répondre aux questions de l’internaute et lui offrir un contenu balayable et facile à comprendre.
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Online Newspapers: Is Advertising Revenue Enough?
Over the past few years, traditional newspapers have been enduring a very difficult transition. Many newspapers have watched the number of their newspaper subscribers drop dramatically and any attempt to stop this free-fall has been futile.
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Online Travel: Promoting Your Web Site
he objective of this series of articles is to provide you with a guide to the three principle elements that are crucial to any travel site’s e-business strategy: web site promotion, call to action and the consumer’s point of view.
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Blogs: Powerful Communication Tools
Blogs are multiplying at a phenomenal speed on the web. In fact, according to Technorati, the number of blogs is doubling every five months. Current counts estimate that there are eight million blogs online.
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Acquire Online Customers Without Search Engines
Search engines are undoubtedly the preferred place for acquiring customers online. However, many other types of referrals are just as necessary for securing your place in consumers’ decision-making processes.
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The Web Through the Eyes of Your Clients (or Employees)
The Internet makes it possible to reach levels previously unattainable in terms of customer service, communications and customer self-service.
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Using Blogs as a Marketing Tool
Blogs were viewed as a marginal technology reserved for insiders up until only a few years (and even only months) ago. But today, blogs are spreading like wildfire across Web sites operated by media and organizations of all types.
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L’impact d’Internet sur la distribution du transport aérien de passagers au Canada (French)
Les acteurs de l’industrie du transport aérien ont compris l’utilité d’Internet et son importance dans leurs relations avec la clientèle.
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Online Public Relations: It Pays!
In this society fuelled on information, Internet news sites are being increasingly visited by news-hungry readers. Largely abandoned by advertisers after the dotcom slump, news sites are now rebuilding momentum.
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Resolutions to keep in 2005 for prosperous e-business ventures in Canada: Government and Citizens
The government, in its relationship with its citizens, has the double mandate of being as efficient as possible in an environment where the resources are rare, while also offering services that are of better quality and constantly accessible.
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Resolutions to keep in 2005 for prosperous e-business ventures in Canada: Businesses
Considering that online sales still account for less than 1% of total operating revenues among private businesses in Canada , what resolutions should each and every company take to boost their online sales figures?
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Resolutions to keep in 2005 for prosperous e-business ventures in Canada: Consumers
Though companies, governments and institutions play an important role in improving the digital economy, consumers remain the key actors since the final decision ultimately lies in their hands.
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Resolutions to keep in 2005 for prosperous e-business ventures in Canada: Governments
Here are a few resolutions, which, if adopted by governments, could drastically contribute to fostering the growth of e-commerce in Canada
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CMS and Accessible Relationship Marketing
In previous articles, I discussed the irrefutable advantages of using a content management system (CMS).
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Boost the Conversion Rate of Your Online Ads
Still largely underused, the landing page is inarguably the best business practice for increasing the success of an electronic marketing campaign.
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Dismantling E-Business Myths (Part V)
Internet advertising is indisputably efficient. What’s more, the Internet offers significant performance metrics, unlike other media.
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Online research is replacing traditional yellow pages
The preferred method of small and medium-sized enterprises (SME) for reaching their clientele is Yellow Pages advertising. In the US, 46% of SME advertising investments are placed in the printed Yellow Pages Directory.
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Losing Out to Better-Known Competitors? Optimise!
Let’s get straight to the point: notoriety, defined as the degree to which consumers recognize your trademark, offers a major online advantage when it is sufficiently strong. Why?
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Take control of your web site
Managing and updating a web site are considerable challenges for any organization, both large and small. These activities necessitate a number of specific company skills and resources that are very diverse and difficult to integrate
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Not all CMS are search engine compatible
Content management systems, better known under the acronym CMS, were perceived from the moment they appeared on the market as the gateway to an unattainable dream: to enable people who know nothing about programming to edit web pages on their own.
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Automating Your Organization: A Few Pointers
Organizations that wish to automate certain activities in order to eliminate any friction that may be present in their management or business processes should take a pragmatic approach to launching this initiative.
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Optimizing interaction channels and drive-to-web incentives
An increasing number of companies understand the benefits of offering pertinent online information and services to their corporate and individual customers.
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Les affaires électroniques et le secteur de la construction (french)
Présentation à l’Association provinciale des constructeurs de maisons du Québec - APCHQ
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Setting proper performance measures: a practice guaranteed to succeed!
As the Internet has matured, it has become possible to make better use of performance measurement tools to verify whether a site, functionality, campaign or any other online tool has met the business objectives that were established.
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Le commerce de détail en ligne au Canada : les grands magasins (french)
Les grands magasins explorent depuis maintenant plusieurs années les
avantages de l’utilisation d’un magasin en ligne. Ils y voient une importante économie de coûts, notamment en matière de lancement de nouveaux produits.
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Le commerce de détail en ligne au Canada : la rénovation (French)
Les marchands de rénovation explorent depuis maintenant plusieurs années les
avantages de l’utilisation d’un magasin en ligne. Ils y voient une importante économie de coûts, notamment en matière de service à la clientèle.
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Online Content: Turning costs into revenue for your organization
Is your business throwing around the idea of adding online content or services in exchange for a fee or simply to facilitate your work? Whether it be written content, multimedia or value-added online services, the models for distributing and pricing online content are evolving quickly.
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Les services bancaires en ligne au Canada (french)
Les banques canadiennes ont compris l’importance d’offrir des services en ligne à leurs clients, à un point tel que ce type de service est maintenant une commodité essentielle et inévitable.
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Internet et le commerce électronique, des incontournables à votre portée (french)
Présentation à l’association des Hôteliers du Québec
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Modèles d’utilisation des TIC en santé pour l’amélioration des services offerts à la population (french)
Adviso s’est penché sur les attentes des québécois en matière de l’utilisation des TIC en santé. Ce document dresse un portrait des outils disponibles sur Internet tout en expliquant les modèles qui pourraient répondre aux attentes des Québécois.
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Les bénéfices du B2C : étude du cas Via Rail Canada (french)
Les bénéfices: la diminution des coûts, l’amélioration du service et
l’augmentation des revenus, seront traités en mettant de l’avant des stratégies concrètes mises en place sur le site www.viarail.ca
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