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Adviso’s publications

buying process

 

17 July 2008

Is e-commerce in Quebec profitable or not?

Following the CEFRIO conference I attended and the many e-commerce strategic planning projects underway at Adviso, I felt the need to discuss this. Why do many Quebec companies not offer transactional websites? Is it not profitable? More ->

7 February 2007

The consumer is in the driver’s seat more than ever before

The consumer has revolutionized consumption more than once since the Internet started to have such an important place in our lives. But more than ever, we feel that the consumer decides, and the winning organizations are those who provide him with tools so he can take control. More ->

10 May 2006

Search Engine Marketing Strategical and Practical in 2006

Even if search engine optimization (SEO) is often a website’s first source of traffic and provides long-lasting visibility for a company and its service offering, it is still neglected by a lot of them. More ->

8 September 2005

Online travel: the consumer’s perspective (3 of 3)

Now that you are making the effort to promote your travel site and convert visitors into customers, you need to understand what goes through their minds and thus insert yourself into their purchasing process. More ->

12 January 2005

Resolutions to keep in 2005 for prosperous e-business ventures in Canada: Businesses

Considering that online sales still account for less than 1% of total operating revenues among private businesses in Canada , what resolutions should each and every company take to boost their online sales figures? More ->

 

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