PPC reporting: Choosing between Adwords & Analytics
Publié le 12 mai 2008 par Louis-DominicWhen it comes to reporting, Google Adwords provides information that Google Analytics doesn’t: ad performance, average keyword positions, impression share, search query performance, demographic performance, etc.
Analytics also provides information that Adwords doesn’t: funnel analysis, bounce rate, average time on site, conversion by ad position, etc.
But let’s say I want to create a simple monthly dashboard to measure Adwords conversion. Where should I get my data? Adwords or Analytics? Let’s look at both:
