Articles avec le Tag "PPC"

Comme chaque année, Adviso fait ses prédictions annuelles et cette année nous avons identifié 6 tendances majeures pour 2011.

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Integrating social media to your overall marketing strategy

According to Jeremiah Owyang of the Altimeter Group, one of the trends for social media in 2011 will be to integrate with corporate websites instead of solely existing on separate sites such as Facebook and Twitter. So instead of sending people off a corporate site for a social experience, companies will integrate their social presence on their site.

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Vous vous en doutez, Yahoo n’est pas mort mort, le portail, ses domaines et son engin de recherche sont bien vivants. Mais dans le monde du positionnement payant (PPC), l’interface à rendu l’âme. Elle n’enregistre plus de clic ni d’impression. La fusion Yahoo-Bing, entamée depuis un certain temps, a atteint 100% hier à 15h (HNE). Depuis, l’interface publicitaire de Yahoo n’est plus.
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I was reading an interesting article by Jennifer Robertson from Search Engine Land on PPC branded keywords. To buy branded or not buy branded keywords on search engines is always a dilemma, the issue being that usually these keywords rank well on natural search page results. Clients rarely enjoy seeing we’ve spend a significant portion of their paid search on their branded keywords because of that, something that it very understandable. What Jennifer was saying though makes complete sense: buying branded keywords can help build your account’s history, dominate search pages and more. Sometimes this strategy can be a good investment.

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