Paying for branded searches? Who would want to do that? Me.
Publié le 10 mars 2010 par Marc-Antoine
I was reading an interesting article by Jennifer Robertson from Search Engine Land on PPC branded keywords. To buy branded or not buy branded keywords on search engines is always a dilemma, the issue being that usually these keywords rank well on natural search page results. Clients rarely enjoy seeing we’ve spend a significant portion of their paid search on their branded keywords because of that, something that it very understandable. What Jennifer was saying though makes complete sense: buying branded keywords can help build your account’s history, dominate search pages and more. Sometimes this strategy can be a good investment.
