Internet marketing

RDV Média 2011: Key Takeaways for Media Innovation

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Infopresse held its 3rd annual RDV Media event on September 15, 2011, attended by some 600+ Quebec media industry professionals.

It should come as no surprise that traditional Medias need to innovate their practices and embrace the digital sphere. This message was highlighted several times during the conference.

In order to assist marketers and advertisers in the how-to, I’ve created an overview of the more tangible themes that emerged from RDV Media. They include: connecting online, thinking local, content consumption, new revenue for traditional media and advertisers: looking for more than eyeballs.

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Does your marketing strategy include social media?

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Social media needs to be integrated to your overall marketing strategy

Integrating social media to your overall marketing strategy

According to Jeremiah Owyang of the Altimeter Group, one of the trends for social media in 2011 will be to integrate with corporate websites instead of solely existing on separate sites such as Facebook and Twitter. So instead of sending people off a corporate site for a social experience, companies will integrate their social presence on their site.

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