As the hockey series have taken over Montreal, I thought it would have been a good idea to start talking about assists & goals from one of AdWords' latest features: Search Funnels. Released around March 23rd, the Search Funnel feature enables you to analyze how your visitors are using paid search results, by visualizing which ads and keywords they have used to get to your site and perform a conversion. Notice how I used "paid search results" and nothing else? Yes, that's correct, Search Funnels allow you to strictly analyze, well, paid search keywords only. Forget about that free awesome one-place-for-all-sources-software capable of crunching first and third party cookies. That's too bad. Nonetheless, if you can make sense of it all, I guess this feature can be pretty useful. LIRE LA SUITE
