Articles avec le Tag "amazon"

Tom Sanford's Black Friday painting

Le Black Friday, la grande messe  états-unienne annuelle des retailers (ou big mess pour les acheteurs), est le jour de l’année qui obtient le plus grand nombre de ventes. On parle de plusieurs milliards de dollars générés par des millions d’acheteurs (en ligne et hors-ligne) !

L’un des éléments les plus connus de cet événement : les lignes de files interminables où les acheteurs n’ont pas peur de venir (très) tôt le matin, avant l’ouverture des portes, pour pouvoir être les premiers à atteindre leurs objectifs d’achats sans être confronté à une rupture de stock pour le cadeau de Noël du petit dernier. (more…)

Après notre Bye Bye 2008, voici nos prédictions pour 2009.

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Ce n’est rien d’original me direz-vous, mais voici l’essentiel bilan de l’année 2008 avec les événements, transactions, évolutions et castrations qui nous ont fait jasé en 2008.  À suivre, nos prédictions pour 2009, un peu plus originales parce que pas vraiment sérieuses.

Je tiens à remercier toute l’équipe pour ce billet 100% collaboratif et pourquoi pas, pour l’année 2008 que j’ai trouvé tout simplement trépidante en leur compagnie.
 

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Benchmarking is ususally a key step in strategic evaluations, and can help enhance most web strategies. When benchmarking websites I try to have a balanced approach, covering obvious, competing sites as well as new, unthought-of web approaches. Benchmarking, at each step of a web strategy, has huge benefits :

• Discovering best practices and industry standards
• Taking advantage of others’ research and earlier mistakes
• Evaluating your position among your competitors and through time
• Finding inspiration and ideas to build upon

The advantages are numerous, and the methodologies are diverse and can focus on many aspects of a site (online user experience, SEO, etc.). But to begin with, one thing is consistent : I have to select which sites I want to compare. Here are the four main types of sites I try to include in a balanced benchmark, from the most important to the least. (more…)

While benchmarking top B2C e-commerce sites recently, I noticed that more and more online retailers are removing their top horizontal menus (browsing navigation) in favor of search-based navigation, like eBay did several years ago. But what is happening (or has to happen) behind the scenes for this change to take place? Is this approach well-suited for your business or industry?

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During the « Web 2.0 & Search Engines » session, Chris Smith from Netconcepts talked a lot about user tagging. He suggested using a service called MTurk to get people to tag your content. What is MTurk? Well it’s not a first generation computer that will develop freewill and create an army of robots to destroy mankind as in Terminator: The Sarah Connor Chronicles, but it’s still awesome.

Basically, with MechanicalTurk (an Amazon service by the way) is a marketplace where you can pay users to perform simple tasks (named HITs for Human Intelligence Tasks) for very cheap.

Here’s a couple of examples:

• Transcript a 5 minutes podcast and get 5,37$
• Write a site review, put it on your blog with a backlink and get 3,00$
• Write a 350 word article about a predefined subject and get 4,00$
• Tag a picture and get 0,08$

For SEO, I can see the benefits. Apart from asking users to tag your content you could also ask them to transcript your videos. As we know, videos is already the “next big thing” and offering a transcript to search engines could improve drastically your visibility on video searches and traditional searches.