Valuable user experiences through personalization
Publications de Amanda Piedimonte

Valuable user experiences through personalization

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With everyone and their mother talking about Big Data, I can’t help but wonder what companies plan on doing with this data. I mean, obviously their plan is to capitalize on it to increase sales and website traffic, but what service are they offering consumers/visitors in exchange?

Research shows users are interested in online experiences tailored to them. In fact, they are beginning to expect it and brands that provide these personalized online experiences (well) are compensated. Netflix, for example, has disclosed an increase in video watching and customer retention that is directly related to their personalized recommendations algorithm. Indeed, 75% of videos users watch are as a result of such recommendations.

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Tout le monde UX | Optimiser l’utilisation des données ouvertes avec une réflexion stratégique et ergonomique Web

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Dans le cadre de l'évènement Tout le monde UX portant sur la géolocalisation et l'open data qui s'est déroulé jeudi dernier à la Maison Notman, j’ai été invitée afin de présenter une conférence sur l'optimisation de projets open data à l'aide d'une réflexion stratégique et ergonomique Web.

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RDV Média 2011: Key Takeaways for Media Innovation

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Infopresse held its 3rd annual RDV Media event on September 15, 2011, attended by some 600+ Quebec media industry professionals.

It should come as no surprise that traditional Medias need to innovate their practices and embrace the digital sphere. This message was highlighted several times during the conference.

In order to assist marketers and advertisers in the how-to, I’ve created an overview of the more tangible themes that emerged from RDV Media. They include: connecting online, thinking local, content consumption, new revenue for traditional media and advertisers: looking for more than eyeballs.

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