Hollywood stars are on Twitter!

Recently, I was talking with my co-desk neighbor. She said to me on a mocking mood:

-     “I’m following Ashton and Demi on Twitter

-     Ashton Kutcher and Demi Moore?

-     Yes.

-     Are you sure it’s the real ones? Anyone could take this name.

-     That’s what I thought but it looks real. They’re posting pictures of them with Twitpic, filming them and writing comments. They really look real.”

 I start believing her. My curiosity was growing. I went to check their profile and start following them, checking their pictures and their status. You know what? That’s really Ashton and Demi!

I looked at who those celebrities were following. And it was… celebrities! Original, uh? I saw SnoopDog, McHammer, PDiddy, Lance Amstrong, Shia LaBeouf, Ewan McGregor, Martha Stewart, Sir Richard Branson, Elijah Wood, Lily Allen, Lady Gaga, Mischa Barton and others wannabees Twitter accounts. Unbelievable!

I never thought of those people as people who could have a Twitter account. I never thought of them as “normal people” who could twit, tell their story lives and share their daily moments with the entire world, with some nobodies, with me. I found it funny and from that moment, I began to follow everyone I found. I’m pretty sure that’s just a bad moment to go through… Their lives and talks are as uninteresting as “normal” people ones.

But why Twitter should only be used for interesting, pertinent or useful talks? Maybe because Twitter is usually used for self-advertisement. That’s a great way to make auto promotion:  a window shopping on our life, on our achievements.

Following Guy Kawazaki, Seth Godin (probably not the real one, by the way) or Fast Company was more natural because they’re web professional and that’s part of their job to auto promote their works on the Web. So why should I be surprised by Hollywood stars doing it? After all, Hollywood is the best world advertisement machine ever created and the ones who succeed in Hollywood understood it and used it properly.

My point is: if stars use it, Twitter began to be a mass media. Everyone is on it, everyone communicates, everyone shares their thoughts but no one really talks to no one. Everybody is getting bogged down in the other information flow. I’m just following 180 people and I’m already lost. When I was following 30 people, I had the feeling to listen those 30 people and I was really taking care of what those people were saying. But now, with 180 people, twits are one after another, every second, every minute. At the end, I’m not seeing anything, I’m not learning anything. When we are instant messaging on a one-to-one mode, we’re talking to one person for real. But on a one-to-many conversation as with Twitter, everyone is talking at the same time and no one really listen to someone. Like in the real life, at the end!

OK, I’m a bit negative, some good stuff could happen on Twitter: interesting talks, friendships or even loves. The real value of Twitter may be in that kind of small events. It allows us to create true relationships and connections which would not happen without it. As with stars twitting; the cutie Ashton and Demi picture just before the Oscar ceremony, you won’t see it everywhere! OK, there’s no real point to it, that’s true. But all those Hollywood stars understood the power and efficacy of this medium to tie some links with other people and especially “nobodies” and of course to take control of their image. So why won’t you?

If-like me – you’re tired of the Kawazaki predictions, if you’re fed up of the 42^nd Loïc Lemeur twit in 42 minutes, go and see Ashton and Demi twits, they are so refreshing!

And if Twitter really disappears, like some web gurus are predicting, stay calm: you’ll always have the people gossips websites.

Tags: ashton kutcher, demi moore, hollywood, stars, twitter

Publié le 3 mars 2009 à 9:48 sous Marketing Internet. Vous pouvez laisser une réponse, ou créer un rétrolien de votre site.