SES Toronto 2008 : Discovering MTurk
Publié le 19 juin 2008 par louis-dominic
During the « Web 2.0 & Search Engines » session, Chris Smith from Netconcepts talked a lot about user tagging. He suggested using a service called MTurk to get people to tag your content. What is MTurk? Well it’s not a first generation computer that will develop freewill and create an army of robots to destroy mankind as in Terminator: The Sarah Connor Chronicles, but it’s still awesome.
Basically, with MechanicalTurk (an Amazon service by the way) is a marketplace where you can pay users to perform simple tasks (named HITs for Human Intelligence Tasks) for very cheap.
Here’s a couple of examples:
- Transcript a 5 minutes podcast and get 5,37$
- Write a site review, put it on your blog with a backlink and get 3,00$
- Write a 350 word article about a predefined subject and get 4,00$
- Tag a picture and get 0,08$
For SEO, I can see the benefits. Apart from asking users to tag your content you could also ask them to transcript your videos. As we know, videos is already the « next big thing » and offering a transcript to search engines could improve drastically your visibility on video searches and traditional searches.
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Tags: amazon, mturk, SES Toronto 2008, tagging
